Get ready for an exciting journey into the world of innovation and brand realization! We're thrilled to invite you to the Festival of Innovation, where we'll explore the power of play and its impact on shaping successful brands. The future of entertainment is here, and you're about to witness it!
On Thursday, January 22nd, at 10 am GMT, we're hosting a special session titled "The Power of Play: Innovation in Brand Realization." Our esteemed guests, Renae Brown and Tom Lionetti-Maguire, will share their insights and expertise on bringing gaming IPs to life and creating experiences that captivate audiences.
Renae Brown, the associate manager of location-based entertainment EMEA at Hasbro, will delve into the process of identifying and managing opportunities that leverage Hasbro's renowned IP portfolio. She'll showcase how immersive, physical brand experiences can enhance fan engagement and open doors to new commercial ventures. Brown's expertise lies in testing innovative retail formats and transforming brand narratives into tangible, scalable destinations.
Tom Lionetti-Maguire, founder and CEO of Little Lion Entertainment, will join the conversation with his unique perspective as the creator of the UK's largest immersive theatre company and the mind behind the real-life video game experience, Arcade Arena. Lionetti-Maguire's passion for all things leisure and entertainment has earned him a spot on the blooloop 50 Influencer List in the immersive category for three consecutive years (2023-2025).
But here's where it gets controversial... The speakers will discuss the importance of replayability and ensuring that experiences cater to a diverse audience. How can we create engaging content that appeals to a wide range of players? And this is the part most people miss... It's not just about the initial wow factor; it's about sustaining that excitement and ensuring repeat visits.
The Festival of Innovation, taking place online from January 21st to 22nd, 2026, celebrates the creative minds and organizations pushing the boundaries of the attractions industry. All sessions will be available on demand for 30 days, so you won't miss a beat!
To register for this free session and be a part of this exciting discussion, click here: [Registration Link].
Additionally, the blooloop Innovation Awards, held in partnership with Area15, will recognize the incredible energy and imagination driving the sector forward. The winners of the 2025 Brand Realisation category will be announced during this session, and attendees will have the opportunity to view all the inspiring entries.
Don't miss out on this chance to learn from industry leaders and gain valuable insights into the world of brand realization. Join us, and let's explore the endless possibilities of innovation together!
[Speaker Bios]
Renae Brown:
- Focuses on identifying and managing LBE opportunities at Hasbro.
- Collaborates with licensees to create immersive brand experiences.
- Plays a key role in testing innovative retail formats.
Tom Lionetti-Maguire:
- Founder of Little Lion Entertainment, the UK's largest immersive theatre company.
- Creator of the real-life video game experience, Arcade Arena.
- Recognized as an influencer in the immersive category by blooloop and The Sunday Times.
[Registration Link]
To secure your spot at this exclusive session, register here: [Registration Link].
We can't wait to see you there and engage in thought-provoking discussions about the future of brand realization!
