Don't buy red roses for Valentine's Day - florist (2026)

Why You Should Avoid Red Roses for Valentine's Day: A Florist's Perspective

By Angela Rafferty and Heather Burman, East Midlands

Valentine's Day is just around the corner, and while it's a time for love and romance, one florist is urging people to reconsider their flower choices. Elizabeth Honey, a member of the British Flower Movement in Nottingham, is calling for a shift away from red roses and towards locally-grown flowers.

According to Honey, red roses are not in season during this time of year in the UK or anywhere in the southern or northern hemisphere. She describes them as the "wicked stepmother of flowers" due to their high carbon footprint. Instead, she encourages people to buy British flowers, which have a much lower environmental impact.

However, John Davidson from the British Florist Association (BFA) offers a different perspective. He acknowledges that British production alone cannot meet the demand for volume and variety across the UK during this time of year. Davidson highlights the importance of a complex global supply chain, where international flower growers are often at the forefront of environmental innovation.

Despite the debate, Helen Chambers, a florist and flower wholesaler from Spalding, Lincolnshire, believes that people should still be able to enjoy roses, but from a "credible source." She sells approximately one million stems annually, with 85% of them being British-grown. Chambers emphasizes the importance of supporting local growers and reducing the carbon footprint associated with long-distance transportation.

The article concludes by encouraging consumers to make informed choices and view local and global supply chains as complementary rather than competitive. By supporting British flower growers and supermarkets, people can contribute to a more sustainable and environmentally friendly Valentine's Day celebration.

Don't buy red roses for Valentine's Day - florist (2026)
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